by Richard Furleigh
Think back to one of the last purchases you made, what were some of the reasons behind it? Was it a trendy piece of clothing that you got because it looked good, groceries you needed to stock up on, coffee at one of the many roastery options out there because you needed a pick me up? Think harder for a moment about why you actually chose that particular item however and you may find that it has a little more to do with the influences of those around you than your own thoughts.
In exploring Living Creatively we repeatedly have to reexamine the reasons behind our choices, even the everyday answers to why we buy one product and not another at the store, or even what store we went to in the first place! Sometimes the reasons we make certain choices seems benign and inconsequential, but sometimes they are subversive and over time will hurt us more than we realize if not caught early on. Social influences on our purchase choices account for an astounding proportion of the reasoning for… Well…. Everything. Check out this article written by Dr. Ahmad Chaudhry talking briefly about the extent to which this is present.
Personally I will ask myself what is it I’m actually searching for in a product or service I can break it down and find the real reasons rather than allow how people may perceive me for my choices to affect me. When searching for a good quality mug for coffee and tea I came across the RTIC tumbler. Not as well known, but their stainless steel cups are identical to their much more expensive and popular cousin Yeti. The price difference for doing my research and choosing function over everything else saved me $28; for almost ¼ the cost of the Yeti my Earl Grey stays quite hot all day.
It can be choices as small as a $1 coffee at Mc. D’s vs $4 at Starbucks. The green mermaid has a certain status associated with her, but in more recent years McCafe drip coffees rank just as good or even better than Starbucks. So if you stop and ask yourself, if what you really want from your coffee is good taste then oddly enough you’d be better off going to McDonald’s for your daily dose of caffeine.
These may seem inconsequential, but it is small actions and decisions that will in the end add up to bigger and better changes. Questioning the small things in your life will build up into strength that allows you to look deeply into your own life. Everything from relationships, to your job, to your own purpose, to as a man changing my own last name when I got married.
Have you begun to question some small things in life or have some tips on other ways to make those shifts happen? Let us know in the comments below and get out there to make some positive changes in your life today!